WIN BRANDS GROUP, 2024

AI Generated content for 2 new candle lines. Used for marketing materials, social media, paid display ads, emails, DTC websites, catalogs and Amazon PDPs.

Creative Director: Lauren Goldsmith
Photographer: Rasun Mehringer

Graphics for E-commerce PDPs, Marketing & Social Assets

- A+/Enhanced Brand Content

- Storefront
- DTC/Shopify Site
- Social Media
- Email Campaigns

Link to e-Commerce Work

ESG BRANDING REFRESH AND TRADE SHOW CAMPAIGN
ESG is a company specializing in microseismic data specifically deal in oil and gas drilling. While keeping their existing logo, we were tasked with a brand refresh, including a website, collateral and a trade show campaign.

CONCEPT: GUESS LESS
Whether you’re trying to plan your next well, determine completion stages or generate a more accurate production forecast—guesswork is a pretty lousy plan. We’re going to present a brand experience that focuses on how ESG Solutions and its new high-definition modeling approach can help sharpen fracture network understanding and improve decision quality, keeping guesswork to a minimum.

UNLEADED, 2018

Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

INITIAL BRANDING CONCEPT: WHEN IT COUNTS
With this concept we are highlighting that turnaround work is more critical than everyday maintenance with an everyday contractor. By utilizing real-life turnaround scenarios we will showcase the times a turnaround manager will be glad they have SWAT on their team. 

However, after our initial branding design, the client selected my concept, but requested the color change back to red (their original logo), and to add back in the crosshairs from the original logo as well. From there, the brand began to take a bit of a different direction, additional colors, photo treatments and style, as you’ll see reflected in the website, brochure and truck design towards the end of the page.

DESIRED PERCEPTIONS:
Critical
Prepared
Strong
Industrial

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell
Supporting Designers: Natasha Bilý Konovalova and Austin Loya

Surge logo, branding and website design (Art direction)

CONCEPT: IT’S GROW TIME
This direction plays up the brand’s sense of urgency and promise of immediate progress. Here we’re really putting the promise of rapid growth at the forefront while giving the brand a real sense of pace. This concept will convey the feeling that Surge is always ready to help you grow your business RIGHT NOW at every touch point no matter what the industry. No long ramp up. No bottomless investment. Just one call and it’s grow time.

STYLE:
Energetic
Clean
Modern
Geometric
Amplified

UNLEADED, 2018
Senior Art Director & Designer: Lauren Goldsmith
Designer: Artemio Perez
Copywriter: Dylan Powell

CORPORATE BROCHURE AND EMAIL DESIGNS

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
*Original logo and branding design by Sara Kilsby
Copywriter: Dylan Powell

RICE NEURO | X WEBSITE DESIGN

View Website

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

Website redesign for a medical online training company. 2017

View Website

Creative Director & Designer: Lauren Goldsmith

SINGLE PAGE WEBSITE DESIGN & BUILD

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

REPUBLIC SERVICES OIL & GAS DIVISION
Website Design, Corporate Brochure

UNLEADED, 2018
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

CenterPoint Energy Services, 2017-2019

Annual Email Campaign For the Natural Gas Selection Period in Nebraska and Wyoming.

Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell & Britney Jackson

Worthington Industries created a new division called Worthing Oil & Gas solutions. Within the corporate brand guidelines, we came up with a fully interactive, multi-channel marketing and trade show campaign for the rollout and introduction of this division. The first half of this deck will show the concept and mock-ups for the client presentation. The second half will show the elements that were actually produced and now are live out in the world.

Concept: Always Well Built
Worthington Oil and Gas Solutions brings well-specific optimization to the pad—refining system designs, improving separation efficiency and increasing storage capacity like no other manufacturer in the business. In this concept we’ll emphasize the bespoke consideration, and resulting performance enhancement, that we give every well pad. Because it takes well-built equipment to make the most of every asset. 

DESIRED PERCEPTIONS
Collaborative
Credible
Reliable
Problem Solvers

After the trade show campaign, the emails, website, corporate brochure, product sheets and digital ads are shown. Not shown but also a part of the campaign, sales presentations, internal messaging books for the sales team. This project was both internal to teach the employees, as well as educate the clients and potential buyers.

UNLEADED, 2019
Senior Art Director & Designer: Lauren Goldsmith
Additional Designers: Natasha Bilý Konovalova & Austin Loya
Copywriter: Dylan Powell & Britney Jackson

Responsive Web Design: 2012-2014
Postcard Campaign (in Progress): 2024

Senior Art Director & Designer: Lauren Goldsmith

J. Walter Thompson, Atlanta, 2007-2009

Art Director: Lauren Goldsmith
Copywriter: Noel Potts

2014

Senior Art Director, Designer, Animator: Lauren Goldsmith