THRASIO, 2020

Logo & Branding Re-Design, Packaging, e-Commerce Graphics

Senior Art Director/Designer: Lauren Goldsmith
Copywriter: Val Delgad
Jr. Copywriter: Suad Othman

THRASIO, 2020

Extension/Spin off Brand of Angry Orange, Logo & Packaging/Label Design, e-Commerce, Marketing, Social Graphics

Senior Art Director/Designer: Lauren Goldsmith
Copywriter: Jenna Craig

LOGO & BRANDING CONCEPT: PRESS ON
In this concept, we’ll emphasize Estis’ ability to make small horsepower compression easy for customers through flexibility, field experience, engineering capabilities, and strong service. Armed with an understanding that customers view wellsite compression as a necessary evil at the best of times, this concept will present Estis Compression as the obvious choice for those who want set-and-forget convenience while maximizing production 24/7.

DESIRED PERCEPTIONS
Convenient
Approachable
Smart

UNLEADED, 2018

Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

LOGO CONCEPT

UNLEADED, 2017

Senior Art Director & Designer: Lauren Goldsmith

Naming, logo and branding concept for a chemical company.

CONCEPT: THE ELEMENT OF TRUST
Reducing friction. Preventing problems. Keeping everything on track. The field of chemistry can do a lot—but not without a partner who has your back. At Imperitive, we work closely with you to streamline upstream operations no matter what the challenge. No hard sell. No BS. Just the products and services you need for optimized operation from the drilling to production and beyond.

DESIRED PERCEPTIONS
Smart
Industrial
Partners
Reliable

UNLEADED, 2018
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

LOGO BRANDING & DESIGN CONCEPT

UNLEADED, 2019
Senior Art Director & Designer: Lauren Goldsmith
Copywriters: Dylan Powell & Trevor Brown

The Process of Collaboration

DESIRED PERCEPTIONS
Partnership
Problem Solvers
Smart
Proactive

BRANDING CONCEPT
Bay Worx Rail is a new technology in rail cleaning services that is safer and more efficient than conventional methods. It involves total elimination of human entry with a process that is 5X faster than industry standard. We want to develop the brand identity and creative messaging that will not only position and educate our target audiences about why Bay Worx Rail is the most advanced railcar cleaning solution, but also show how using Bay Worx Rail will in turn increase their customers’ efficiency, keeping their asset utilization up and simplifying logistics.

We want the target audience to believe that Bay Worx Rail’s technology is simply superior in every way to that of the competition and is the most advanced railcar cleaning solution available in the industry.

DESIRED PERCEPTIONS
Advanced
Organized
Efficient
Safe
Linear

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

LOGO CONCEPT: ENERGY, ADVANCED.
In today’s economy, businesses need every advantage they can get. That’s why the process of purchasing electricity and natural gas is evolving. Energistics applies advanced analysis and comprehensive market knowledge to your business, so you can find the best possible contract. We review not only your energy needs, but also your overall business. The result? The perfect energy buy delivered in a way that’s easy and convenient.

DESIRED PERCEPTIONS
Smart
Analytical
Savvy

UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith