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Lauren Goldsmith | Creative Portfolio
  • Omni-Channel
  • E-Commerce
  • Identity
  • Creative Circus
  • Photography
  • About Me

Animal Planet

Our cameras get so up close and personal with the animals, we turn them into reality TV stars.

REAL. WILD. DRAMA.

Art Director: Lauren Goldsmith
Copywriters: Donna Fochler & Chris Potts
2012-2014

Miracle League

Everyone is equal between the lines. Celebrate baseball’s ability to bring people together.

MIRACLES & MAJORS. A BASEBALL GAME FOR ALL SKILL LEVELS.
The Miracle League is a national non-profit that provides disabled youths the opportunity to emulate their favorite baseball players in a safe environment. To provide exposure for the organization, we’ve teamed up with the Atlanta Braves for Miracles and Majors: a once-a-season game for all-skill levels. Miracle Leaguers around Atlanta will get to play with their favorite retired and current Braves with a school yard style selection of the teams. 

To help create awareness and promote the event, each home game leading up to the event will feature the Miracle Toss, a seventh inning stretch raffle promotion that gives one winner the chance to throw their way to $10,000 dollars.

 Art Director: Lauren Goldsmith
Copywriter: Maxx Delaney
2012-2014

FJ Cruiser

Tougher than anything else on the road. 

Art Director: Lauren Goldsmith
Copywriter: Thomas Oubre
2012-2014

 

Heinz Vinegar

Heinz White Vinegar has hundreds of uses most people aren't even aware of. 

Heinz Vinegar: There's something in it for everyone. 

Art Director & Photographer: Lauren Goldsmith
Copywriter: Anirudh Shiva
2012-2014

 

Edy's Ice Cream

No matter how uncomfortably stuffed you are, or how insanely busy you get, everyone makes room in their lives for Edy's. 

Art Director: Lauren Goldsmith
Illustration: Alex Faulkner
Copywriter: Anirudh Shiva
2012-2014

Acro World Championships

LIKE NOTHING YOU’VE EVER SEEN BEFORE

Art Director: Lauren Goldsmith
Copywriter: Mary-Claire Melton
2012-2014

Emergen-C

You can't always avoid germs. For the times you can't, there's Emergen-C to protect you. 

This calls for an Emergen-C.

Art Director: Lauren Goldsmith
Copywriters: Donna Fochler & Victoria Nunez
2012-2014

Square Cash

CHALLENGE
Promote Square Cash, a brand extension of Square Reader using only your mobile phone. 

SOLUTION
Partnering with Foursquare to create Square Meals. 

Art Director: Lauren Goldsmith
Copywriter: Berri Windsor
2012-2014

National Trust

CRAWL OF THE AGES
National Trust owns over 600 significant historical sites throughout Britain. Among those are some 60 odd pubs and inns.    

The Crawl of the Ages is a monthly all-day event across various British neighborhoods, each with a specific theme, feel and history. Designed to attract a more youthful demographic, this historic pub crawl provides a fun and social way to look at the history that is woven all throughout Britain, but easily overlooked in today's virtual society. 

Art Director: Lauren Goldsmith
Copywriter: Hutton Graham 
2012-2014

LA Fitness

EMBRACE LA

If being LA is superficial and superficial means you have a great body, then we are totally LA. 

Art Director: Lauren Goldsmith
Copywriter: Donna Fochler
2012-2014

 

 

Unstuffed

Tasked with creating a fictional movie combining two movies:
Silence of the Lambs & Ted

The movie was titled "Unstuffed" and is about a psychotic killer that has a sexual fetish for Furies. Ray (played by Edward Norton) attempts to fill the void left when his childhood teddy bear was destroyed, by creating a replica Fury suit from his victim's costumes.

2012-2014

Animal Planet

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Miracle League

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FJ Cruiser

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Heinz Vinegar

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PRINT AD

Edy's Ice Cream

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Acro World Championships

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Emergen-C

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Square Cash

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National Trust

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LA Fitness

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Unstuffed

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