BRANDING CONCEPT
Bay Worx Rail is a new technology in rail cleaning services that is safer and more efficient than conventional methods. It involves total elimination of human entry with a process that is 5X faster than industry standard. We want to develop the brand identity and creative messaging that will not only position and educate our target audiences about why Bay Worx Rail is the most advanced railcar cleaning solution, but also show how using Bay Worx Rail will in turn increase their customers’ efficiency, keeping their asset utilization up and simplifying logistics.
We want the target audience to believe that Bay Worx Rail’s technology is simply superior in every way to that of the competition and is the most advanced railcar cleaning solution available in the industry.
DESIRED PERCEPTIONS
Advanced
Organized
Efficient
Safe
Linear
UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell
