• Omni-Channel
  • E-Commerce
  • Identity
  • Creative Circus
  • Photography
  • About Me
Lauren Goldsmith | Creative Portfolio
  • Omni-Channel
  • E-Commerce
  • Identity
  • Creative Circus
  • Photography
  • About Me

Estis Compression

LOGO & BRANDING CONCEPT: PRESS ON
In this concept, we’ll emphasize Estis’ ability to make small horsepower compression easy for customers through flexibility, field experience, engineering capabilities, and strong service. Armed with an understanding that customers view wellsite compression as a necessary evil at the best of times, this concept will present Estis Compression as the obvious choice for those who want set-and-forget convenience while maximizing production 24/7.

DESIRED PERCEPTIONS
Convenient
Approachable
Smart

UNLEADED, 2018

Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell

PRIMARY LOGO
LOGO EXPLANATION
LOGO VARIATIONS
COLORS, TYPOGRAPHY, GRAPHIC INFLUENCES
PHOTOGRAPHY STYLE
CORPORATE STATIONARY
PRINT AD - SPREAD
APPAREL
BRANDED MUGS
TRUCK WRAP