INITIAL BRANDING CONCEPT: WHEN IT COUNTS
With this concept we are highlighting that turnaround work is more critical than everyday maintenance with an everyday contractor. By utilizing real-life turnaround scenarios we will showcase the times a turnaround manager will be glad they have SWAT on their team.
However, after our initial branding design, the client selected my concept, but requested the color change back to red (their original logo), and to add back in the crosshairs from the original logo as well. From there, the brand began to take a bit of a different direction, additional colors, photo treatments and style, as you’ll see reflected in the website, brochure and truck design towards the end of the page.
DESIRED PERCEPTIONS:
Critical
Prepared
Strong
Industrial
UNLEADED, 2017
Senior Art Director & Designer: Lauren Goldsmith
Copywriter: Dylan Powell
Supporting Designers: Natasha Bilý Konovalova and Austin Loya