Worthington Industries created a new division called Worthing Oil & Gas solutions. Within the corporate brand guidelines, we came up with a fully interactive, multi-channel marketing and trade show campaign for the rollout and introduction of this division. The first half of this deck will show the concept and mock-ups for the client presentation. The second half will show the elements that were actually produced and now are live out in the world.
Concept: Always Well Built
Worthington Oil and Gas Solutions brings well-specific optimization to the pad—refining system designs, improving separation efficiency and increasing storage capacity like no other manufacturer in the business. In this concept we’ll emphasize the bespoke consideration, and resulting performance enhancement, that we give every well pad. Because it takes well-built equipment to make the most of every asset.
DESIRED PERCEPTIONS
Collaborative
Credible
Reliable
Problem Solvers
After the trade show campaign, the emails, website, corporate brochure, product sheets and digital ads are shown. Not shown but also a part of the campaign, sales presentations, internal messaging books for the sales team. This project was both internal to teach the employees, as well as educate the clients and potential buyers.
UNLEADED, 2019
Senior Art Director & Designer: Lauren Goldsmith
Additional Designers: Natasha Bilý Konovalova & Austin Loya
Copywriter: Dylan Powell & Britney Jackson